Being on social media as a business is non-negotiable. But sometimes, thinking of what to post can be hard.
This is where AI tools can help!
I spoke to over 50 different businesses posting online and summarised the way they create content.
I’ll cover the ways of using AI for social media, but first we need to talk about the downsides of the approach.
Ai can can save time and make your posts better. Yes. It can.
But over-reliance on AI may end up with content that’s cold and robotic. Like the SEO-articles of a few years ago. Keyword filled, but soulless and meaningless.
People like posts that feel real and friendly. So, how can we use AI but still keep the human touch?
Use AI for Ideas, Not for Everything
AI can give you some great ideas. It can suggest what is trending or what people like. But do not let it do all the work. Take AI’s ideas and build your own communication on top of that.
Talk how you feel about something. How it ties to your current experience. Share an idea but from YOUR angle.
Add Your Own Style
Everyone has a unique way of speaking or writing. AI does not know your jokes, favorite words, or personal stories. So, after AI starts you off, change the content to sound more like you.
Use Real Emotions
People like to see real feelings. AI can help write a happy or exciting post, but only you know what truly makes you happy. Add those experiences with all their quirks and features.
Mix AI with Your Creativity
AI can help with spelling, grammar, and making text shorter. But do not let AI replace your creativity. One-click post generation is a path towards zero engagements. People just won’t care.
Check Before Posting
Sometimes AI can hallucinate. Or just sound weird. Always read and change the post before sharing. Make sure it sounds natural and fun! Once again – do NOT single click generate posts.
Engage with People
Posting is not just about writing. It is about talking to people. AI cannot reply like a real person. We all know those horrible LinkedIn AI replies where people sound like robots.
Don’t be like those idiots, be a real person.
Now let’s go over tool and ways to use AI for social media posts in 2025.
3 Best social media AI tools in 2025
1. Canva
Canva is a powerful tool for creating social media posts and all kinds of graphic design. Think of it as MS Paint on steroids and in the browser.
It has some AI features that can help design posts faster. You can use AI to generate templates, choose color schemes, and fonts. These features save time and can make posts look professional, even if you are not a designer.
But if you’re not a designer, the problem is that you likely won’t know if what AI generated is any good. You can have a gut feeling about it but that’s it.
Canva is pretty efficient and with a good design eye you can create stunning content in it. Its AI can also suggest design improvements, but you need to trust it will make the right choices.
There are some challenges when using Canva AI.
Sometimes, AI-generated designs can feel generic and lack a personal touch. This isn’t anything new. People were using templatized content creation for years.
There are some great templates and some great AI tools out there. But if you have no idea what you’re doing you can still make something horrible with it.
Over-reliance on AI can also limit creativity.
I’m a designer with over 25 years of experience and I’ve been coaching some non-designers lately. Most of them use Canva.
One thing I told them is to learn at least the basics of design if they want to use a proper design tool. Even if it has “robust AI features”.
You don’t need a full design course, but knowing how hierarchy works, whitespace basics and matching colors is a must.
That way you’re able to use tools like Canva to their fullest. You can use AI to generate a post and then tweak the design. Add some personal touches. And still make it look good.
Balancing AI’s help with personal creativity is the way to go. But you still do need to learn design to make it work. At least those basics.
2. ChatGPT + Midjourney
Many businesses and personal brands I know use this combo. Especially those posting to LinkedIn. Some of my close friends are building their personal brand that way.
They use chatGPT to write the base of their post. Sadly, many of them barely do any tweak to the text.
A typical prompts can include expanding on an industry insight you had. One thing many LinkedIn influencers do is single sentence paragraphs.
Splitting content like that seems to work really well on the platform. You can split it manually, or add that into your initial prompt.
Once you get an outline of the post, it’s best to add your personal touches. Things like emojis can be a good idea, but it’s really easy to go too far.
My main tip would be not to worry about how “professional” it sounds. If you have an idea that’s worth sharing, write it in your own voice.
Use AI as guardrails to not miss a part of the story, but then fill it yourself.
You can also use ChatGPT to make your manually written posts shorter and/or clearer. It can also summarise, fix spelling and grammar.
When the post is done they go to Midjourney for images.
Midjourney is an AI that makes pictures. You type what you want, and it creates an image.
The reason people choose MJ is that it has one of the best “aesthetic” engines of any AI. What it means is that the generated images just “look pretty”.
They have this Midjourney look that most people prefer to other AI image generators. Even if sometimes they’re not that realistic.
Midjourney did face some controversy of training their models on artworks without asking the artists permission. Sadly it’s the case with most AIs at the moment. They ignore copyright and push to get ahead as fast as possible.
The prompt in Midjourney is then based on what you need for the article. One of my friends actually asks Chat GPT for a midjourney prompt that will match his article.
That’s one way to do it, but you can of course just write it yourself.
One thing I noticed is that adding the word “editorial” to your prompt tends to create more professional looking images.
Then you post.
Copy your text from ChatGPT. Make the tweaks. Add your image from Midjourney. Then, post it!
This process then repeats every day, unless you use a tool like Buffer.com to schedule posts in advance.
Reactable
Reactable allows you to post to both Instagram and LinkedIn at the same time.
It also combines creating an image for the cover, with writing the text and creating a matching design. The existing templates are done in a way, where it’s really hard to mess them up.
Even if you have absolutely zero design skills, your end result will look good.
The tool automatically color-matches the foreground and the background. It suggests you colors that appear in the first cover photo. And you can make it personal by using AI-You.
A way to generate cover photos with you in them. That works especially well, because it’s not some random AI photo anymore.
It’s you doing something relevant to the post topic.
You can post to either Intagram, or Linkedin. But the main difference is that you can also do both at the same time.
For Instagram it creates a carousel with a cover slide and subslides. For LinkedIn it uses the cover slide at a different aspect ratio, and writes a post the way LinkedIn users like to engage with.
Short paragraphs, lots of linebreaks and makes it match the vibe of the instagram post.
Of course what it does is creating a blueprint for you to build from. Then you can add your personal touches, quirks, jokes and whatever else makes you you.
Reactable also learns from both how you write and how your posts perform. After a while it’s able to write new content closer to your own voice and suggests edits for more engagement.
AI for social media in 2025
No matter what tool you end up using, keep in mind that the personal touch AND quality visuals are the best way for your idea to resonate.
You can learn design (which I fully encourage) and do things manually. Or learn design and do it semi-automatically with more control.
Just make sure, that before you click that “post” button, the content is actually your thoughts and ideas. Not something purely AI generated.